ONLINE+AD+DESIGN-+Nengi

 

Assignment Two

 Ad Design
Will ** YV **erse is a startup photography business founded by a close associate. William Turner, the CEO and lead photographer of the company currently attends Ryerson Film and photography School located in the heart of downtown Toronto. Previously, Will**YV**erse only provided photography services to close friends and family as a result of the fact that photography for Turner was only a hobby at the time. Recently however, Williams work has begun gaining attention after his coverage of several college and campus events as well his personal work which can be viewed on his Facebook fan page and personal account. His Portfolio Tumblr Blog ([]) embedded in the above Ad is gaining more traffic as fans  and potential customers are queuing up to view his recent work as well as book him for events and private photo-shoots. The client has also invested in Film and Photography school in order to expand his skill and ability and is excited to expand his market through online advertising.

Fully immersed in the use social media himself, evidence of his full permission to use his Logo, company information, tumbr page ([]) and mission statements was granted via a twitter private message conversation between the client and I. The start up caters to mostly student club events, weddings, anniversaries, parties and private bookings and operates around the networks of Toronto, Mississauga, Oakville, York region and Hamilton.

Will**YV**erse has gained widespread popularity as a result of the unique way in which his pictures tell stories and his superior editing skills. His Tumblr website, where his portfolio can be viewed affords high resolution photo blogging and is catching on fast. Brandweek in its review of the blog site wrote, "Marketers trying to keep pace with Twitter and Facebook may want to check out another emerging social media platform: Tumblr." (David, Karp) Seeing as the company thrives on new media and, the online campaign would be an effective way of reaching potential customers.

The Campaign created comprises of one Full Banner Ad (468 x 60), a Medium rectangle (300 x 20) and a Square Button Banner Ad (125 x125). The theme of all three banners were kept consistent, interactive and in consistence with Will**YV**erse's minimalist design preferences as can be seen with his photographic work.

The first Ad is the Fu ll Banner Ad: 

The full Banner Ad was my first choice. The size afford more content for the viewer without being too pervasive. The content was kept simple and the company's logo and mission statement is in clear view of the user without being hidden in loads of unnecessary information. The banner was animated in order to grab a viewers attention as the ad has been kept relatively simple in design and focus.

<span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: 16px;">This choice is useful where this ad is displayed in a website filled with interactive ads. It is animated without being too conspicous as opposed to animation with too many bright colours and designs. The white background on the Ad is neutral and can be easily blended in with other colours on potential advertising websites. Embedded in this Ad is the link to his Business Portfolio website.

<span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: 16px;">The second Ad is a Medium Rectangle ad:

<span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: 13px; line-height: 19px;">

<span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: 16px;">This Ad is simple an effect ive as it is consistent with the first Banner Ad Design and as interactive. Instead of clogging the Ad with information on how to contact willy verse via social media websites, embedded here is the link to Will**YV**erse's personal blog website that contains the necessary contact information to his Facebook, twitter, youtube and other social media accounts as well as his contact information.

Interchanging landed site links helps to keep viewers and potential customers interested in the company. It's a way of linking both his personal and business sites that keeps users interested and well within his site for as long as possible.

The Third Ad is the Square button Ad:



The Square button Ad is the least pervasive. In three frames without being disruptive maximizes the call-to-action message effectively. The shape of the button affords resemblance to an on/off button where users can just click on it to be directed to Will**YV**erse's website. The frequency of the frame rate is what draws a readers attention here since size doesn't. It remains consistent with the above displayed Banner Ad designs and the external links have been embedded here as well

In embedding the external links, there are several design practices that can be employed. For youtube Banner or button ads, dreamweaver affords a good platform for embedding external multiple links within an Ad. For Will**YV**erse, this could mean embedding links to both his personal and business(portfolio) website within each Ad.

Works Cited

====Karp, David, and Jonh Maloney. "tumblr. Follow the world's creators.."//<span style="background-color: #efefef; color: #000000; font-family: Verdana,Arial,Helvetica,sans-serif; font-size: 11px; text-align: -webkit-auto;">Tumblr.com //. Tumblr, 27 Aug. 2007. Web. 24 Apr. 2012. <http://www.tumblr.com/about>.====

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